Many clients presume that their normal methods are saving them money. Usually, they aren’t. If you avoid these mistakes, you can gain revenue targeting ethnic and global markets correctly.
Auerbach International has been providing professional language services for almost 30 years. Our clients range from start ups to Fortune 100s, non-profits and governments. And they all have one trait in common — they are organizations that appreciate value and know quality translation services.
Our professionally trained linguists guarantee accuracy and do your project right the first time by culturally adapting your translation to your target markets.
We would like to work with you! And if you are a non-profit, we are pleased to give you an extra discount to advance your work for your community and the world.
Over 80 Languages and Dialects
#1 We don’t need to verify our translated name or slogan.
The biggest mistake organizations make is the cheapest and easiest to fix. Translation software or a perhaps well-meaning employee renders the company name, product names, and tagline in target languages. Often badly.
Braniff Airlines’ slogan “Fly in Leather” became in Spanish “Fly naked.” Puff face tissues used its own name in Germany. But “Puff” is German slang for whorehouse. Nike used a decoration to resemble fire on its shoes but the symbol resembled the Arabic for “God”, a horrendous error in the Muslim world.
We hope you’ll find World-Quest to be a valuable business tool. If you have any comments or suggestions please write to me at: philip@auerbach-intl.com
Two words about sharing: Please do.
If you know someone who would benefit from World-Quest, feel free to share!
We welcome all comments and suggestions. However, please do not reply to this e-mail as it is automatically generated. You can e-mail us at philip@auerbach-intl.com.or call customer service at 1-415-592-0042.
World-Quest is published by Auerbach International
2137 Otis Drive, Suite 306 Alameda, CA 94501
Phone: 415-592-0042
